Alena

Shield 2.0 and AMALYZE as a whole is the basis for our daily work in Operation & Performance Marketing regarding keyword research, keyword review & KW trend research. It helps us to build the foundation for SEO optimization and helps us to keep content & keywords up to date, especially by evaluating keywords by buyer & search power. Especially for the preparation of perf. marketing measures it enables us the easy KW research, sales share analysis & extraction of relevant competitors. In addition to supporting daily operational tasks, the tool provides very good insights into trends, portfolio insights, bestseller/market development and indexing on item level. On the one hand, these insights help us to better evaluate current events, on the other hand, they serve as decision support and focus for future actions.